Learn how students find and engage with your school on Niche. Use this report to track performance, monitor inquiry trends and keep an eye on the rest of the market.
Profile engagement
See how many users are viewing your Niche Profile and how often they’re returning as they discover your school, narrow their search and take the next steps toward enrollment on Niche.
Profile views,
September
Total clicks,
September
Referral rate,
September
Profile views,
YTD
Total clicks,
YTD
Referral rate,
YTD
Represents the total for the 12 months prior to your partnership start date of Oct 2020.
Profile views,
pre-partnership
Total clicks,
pre-partnership
Referral rate,
pre-partnership
Profile views
These metrics show your Niche Profile’s total pageviews, which includes views from users who viewed your profile multiple times throughout the month.
Profile views,
September
Profile views,
YTD
Profile views,
2024
Curious where your traffic is coming from?
These metrics show a rolling 12-month view of the cities, states, and countries where users are viewing your Niche Profile.
In-state
traffic
Out-of-state
traffic
International
traffic
| Top Cities | Views |
|---|---|
| Chicago Illinois | 654 |
| Evanston Illinois | 86 |
| New York New York | 69 |
| Wilmette Illinois | 50 |
| Los Angeles California | 28 |
| Skokie Illinois | 25 |
| Glenview Illinois | 23 |
| Kettering Ohio | 20 |
| Morton Grove Illinois | 18 |
| Park Ridge Illinois | 18 |
| Top States | Views |
|---|---|
| Illinois | 1,043 |
| New York | 81 |
| California | 74 |
| Ohio | 49 |
| Massachusetts | 48 |
| Texas | 47 |
| Georgia | 30 |
| Virginia | 29 |
| Wisconsin | 28 |
| Indiana | 25 |
| Top Countries | Views |
|---|---|
| India | 28 |
| Canada | 11 |
| South Korea | 6 |
| Bangladesh | 5 |
| Hong Kong | 5 |
| Nigeria | 5 |
| China | 3 |
| Ireland | 3 |
| United Kingdom | 3 |
| El Salvador | 2 |
Profile and referral clicks
Your Niche Premium Profile includes additional referral links to drive more users to high-value pages on your site. See which pages they’re visiting.
Total clicks,
September
Total clicks,
YTD
Total clicks,
2024
| Sep | YTD | 2024 | |
|---|---|---|---|
| Total Clicks | 12 | 125 | 252 |
| Total Referral Clicks | 11 | 104 | 201 |
| Apply | 2 | 12 | 19 |
| Visit | 0 | 4 | 14 |
| Virtual Tour | 0 | 0 | 20 |
| Upcoming Events | 0 | 10 | 13 |
| Academic Spotlight | 1 | 4 | 5 |
| Monthly Update | 0 | 21 | 8 |
| Main URL Link | 4 | 22 | -- |
| Total CTA Clicks | 3 | 22 | 54 |
| All Other Links | 1 | 22 | 122 |
| Total Social Clicks | 1 | 21 | 51 |
| YouTube | 0 | 12 | 37 |
| 1 | 9 | 14 |
Review scorecard
Families on Niche want to hear from their peers about what it’s like to attend Baker Demonstration School. Reviews don’t just give a window into life at your school, they boost your visibility in search results and help more families find your school.
Reviews,
September
Reviews,
YTD
Total reviews
Most recent 5 star review
Baker is the only place I can envision my two kids (7 and 12) being educated. Baker is an intentionally small Pre-K to 8th school that leverages project based learning, experiential education and best practices in education to engage eager students. Our kids' teachers are masterful at both creating affirming classroom cultures as well as engaging students in high level academics, thoughtful analysis, and innovative problem solving. Through intentional community building and high expectations for teamwork, Baker teachers help each student develop a strong academic identity and love learning. They create learners who are curious, challenge seekers, problem solvers, great communicators, invested community members, and who are kind. No school is perfect, but when bumps occur, teachers and admin are responsive. Our kids LOVE going to school. There is never a morning where they drag or whine getting out the door. They love learning. They love Baker.
06/19/2025
116 days ago
Custom links
Custom links send users to your pages to deepen engagement. Update them anytime in your Niche Partner Portal.
Total custom
link clicks,
September
Total custom
link clicks,
YTD
Total custom
link clicks,
2024
| Sep | YTD | 2024 | |
|---|---|---|---|
| Total Custom Link Clicks | 3 | 22 | 54 |
| "Previous Calls-To-Action" | 0 | 0 | 40 |
| "Affordability" | 3 | 12 | 10 |
| "Apply for the 2025-26 School Year" | 0 | 3 | 2 |
| "Explore Baker's Video Library" | 0 | 3 | 2 |
| "Visit Baker: Tours and Open Houses" | 0 | 4 | 0 |
Niche Pixel Performance
The Niche Pixel measures specific conversions on your website from both registered and non-registered Niche users (i.e. stealth users). Track website actions taken by students and families who have visited your Niche Profile and/or who have been served your Niche ads. Collect insights at key moments in the user search journey, including when students visit your RFI, visit and apply pages.
Conversions,
September
Conversions,
YTD
Conversions,
2024
Competitive insights
Use this section to compare your monthly Niche traction against other schools with similar characteristics. Interested in updating your current cross-interest list? Contact your Customer Success Manager to customize your list of 10 schools to track.
| School | Referral rate | Views | Clicks |
|---|---|---|---|
| Baker Demonstration School WILMETTE, IL | 6.1% | 196 | 12 |
| Bennett Day School CHICAGO, IL | 13.3% | 981 | 130 |
| Pope John XXIII School EVANSTON, IL | 13.0% | 23 | 3 |
| Countryside Day School NORTHBROOK, IL | 12.2% | 41 | 5 |
| Roycemore School EVANSTON, IL | 11.0% | 974 | 107 |
| North Shore Country Day WINNETKA, IL | 8.2% | 1,078 | 88 |
| Lake Forest Country Day School LAKE FOREST, IL | 8.0% | 175 | 14 |
| Chiaravalle Montessori EVANSTON, IL | 6.9% | 29 | 2 |
| The Academy at St. Joan of Arc EVANSTON, IL | 6.5% | 216 | 14 |
| Forest Bluff School LAKE BLUFF, IL | 5.4% | 386 | 21 |
| Saints JFX School - St. Francis Xavier Elementary & Middle School WILMETTE, IL | 4.8% | 42 | 2 |
Digital marketing
Niche Digital Marketing services help you reach families actively considering you and your peers. View your monthly and YTD overview and explore the performance of individual products below.
Impressions,
September
Impressions,
YTD
Impressions,
2024
Digital Advertising
Niche markets your school to families via targeted ads on Niche and across the web based on engagement with your profile, competitor profiles or relevant searches on Niche.com, as well as their online behavior and relevant interests.
| September | YTD | 2024 | |
|---|---|---|---|
| Impressions | 5,413 | 43,576 | 98,701 |
| Clicks | 94 | 656 | 898 |
| CTR | 1.74% | 1.51% | 0.91% |
Sponsored Listings
With Sponsored Listings, your school will appear additional times in relevant Niche searches, helping more families find and engage with your Niche Profile.
| September | YTD | 2024 | |
|---|---|---|---|
| Impressions | 10,147 | 76,886 | 126,216 |
| Clicks to Niche Profile | 4 | 45 | 60 |
Triggered Emails
Families in your Niche audience receive Triggered Emails promoting your school on weekly, monthly and seasonal schedules.
Emails sent,
September
Emails sent,
YTD
Emails sent,
2024