Learn how students find and engage with your school on Niche. Use this report to track performance, monitor inquiry trends and keep an eye on the rest of the market.
Profile engagement
See how many users are viewing your Niche Profile and how often they’re returning as they discover your school, narrow their search and take the next steps toward enrollment on Niche.
Profile views,
February
Total clicks,
February
Referral rate,
February
Profile views,
YTD
Total clicks,
YTD
Referral rate,
YTD
Represents the total for the 12 months prior to your partnership start date of Oct 2020.
Profile views,
pre-partnership
Total clicks,
pre-partnership
Referral rate,
pre-partnership
Profile views
These metrics show your Niche Profile’s total pageviews, which includes views from users who viewed your profile multiple times throughout the month.
Profile views,
February
Profile views,
YTD
Profile views,
2025
Curious where your traffic is coming from?
These metrics show a rolling 12-month view of the cities, states, and countries where users are viewing your Niche Profile.
In-state
traffic
Out-of-state
traffic
International
traffic
| Top Cities | Views |
|---|---|
| Chicago Illinois | 1,002 |
| Evanston Illinois | 116 |
| Wilmette Illinois | 102 |
| New York New York | 51 |
| Kettering Ohio | 35 |
| Skokie Illinois | 31 |
| Glenview Illinois | 23 |
| Dallas Texas | 20 |
| Park Ridge Illinois | 19 |
| Morton Grove Illinois | 17 |
| Top States | Views |
|---|---|
| Illinois | 1,483 |
| Texas | 99 |
| Wisconsin | 64 |
| New York | 61 |
| Ohio | 58 |
| California | 51 |
| Florida | 35 |
| Indiana | 25 |
| Michigan | 25 |
| Massachusetts | 21 |
| Top Countries | Views |
|---|---|
| China | 30 |
| India | 26 |
| Canada | 8 |
| United Kingdom | 6 |
| Nigeria | 5 |
| Bangladesh | 4 |
| Hong Kong | 4 |
| Germany | 3 |
| Philippines | 3 |
| El Salvador | 2 |
Profile and referral clicks
Your Niche Premium Profile includes additional referral links to drive more users to high-value pages on your site. See which pages they’re visiting.
Total clicks,
February
Total clicks,
YTD
Total clicks,
2025
| Feb | YTD | 2025 | |
|---|---|---|---|
| Total Clicks | 45 | 146 | 154 |
| Total Referral Clicks | 44 | 144 | 129 |
| Apply | 1 | 6 | 14 |
| Visit | 1 | 3 | 10 |
| Virtual Tour | 0 | 0 | 0 |
| Upcoming Events | 34 | 105 | 11 |
| Academic Spotlight | 0 | 0 | 4 |
| Monthly Update | 0 | 4 | 21 |
| Main URL Link | 0 | 10 | 30 |
| Total CTA Clicks | 4 | 9 | 33 |
| All Other Links | 4 | 7 | 24 |
| Total Social Clicks | 1 | 2 | 25 |
| YouTube | 1 | 2 | 15 |
| 0 | 0 | 10 |
Review scorecard
Families on Niche want to hear from their peers about what it’s like to attend Baker Demonstration School. Reviews don’t just give a window into life at your school, they boost your visibility in search results and help more families find your school.
Reviews,
February
Reviews,
YTD
Total reviews
Most recent 5 star review
Im rated this school not only as an alum but also as a camper who went for many years before finally attending the school. The school environment is what you want for your kid. It's welcoming and can feel like home when taken the opportunity. During my time I will say it was rocky with education but seeing them finally settle in with a new head of school gives me hope. Teachers were all amazing and gave me the support that I needed and actually took the time to get to know me as a person instead of as just a student. I started off in a school that wasn't built to help me and only harmed my mental health. Joining Baker was a hard switch from leaving all my friends but definitely a switch that was worth it. If any of my teachers see this or any administrators please give my thanks and tell them Anna says hi!!!
01/27/2026
69 days ago
Custom links
Custom links send users to your pages to deepen engagement. Update them anytime in your Niche Partner Portal.
Total custom
link clicks,
February
Total custom
link clicks,
YTD
Total custom
link clicks,
2025
| Feb | YTD | 2025 | |
|---|---|---|---|
| Total Custom Link Clicks | 4 | 9 | 33 |
| "Previous Calls-To-Action" | 0 | 0 | 33 |
| "Learn more about Early Childhood" | 3 | 4 | 0 |
| "Learn more about Intermediate School" | 0 | 1 | 0 |
| "Learn more about Middle School" | 1 | 3 | 0 |
| "Learn more about Primary School" | 0 | 1 | 0 |
Niche Pixel Performance
The Niche Pixel measures specific conversions on your website from both registered and non-registered Niche users (i.e. stealth users). Track website actions taken by students and families who have visited your Niche Profile and/or who have been served your Niche ads. Collect insights at key moments in the user search journey, including when students visit your RFI, visit and apply pages.
Conversions,
February
Conversions,
YTD
Conversions,
2025
Competitive insights
Use this section to compare your monthly Niche traction against other schools with similar characteristics. Interested in updating your current cross-interest list? Contact us to customize your list of 10 schools to track.
| School | Referral rate | Views | Clicks |
|---|---|---|---|
| Baker Demonstration School WILMETTE, IL | 23.7% | 190 | 45 |
| Montessori School of Lake Forest LAKE FOREST, IL | 22.2% | 9 | 2 |
| Sacred Heart School WINNETKA, IL | 18.5% | 27 | 5 |
| The Academy at St. Joan of Arc EVANSTON, IL | 14.7% | 1,309 | 193 |
| Chiaravalle Montessori EVANSTON, IL | 13.9% | 36 | 5 |
| Pope John XXIII School EVANSTON, IL | 13.5% | 37 | 5 |
| St. Norbert School NORTHBROOK, IL | 10.5% | 38 | 4 |
| North Shore Country Day WINNETKA, IL | 8.7% | 971 | 84 |
| Roycemore School EVANSTON, IL | 8.3% | 1,288 | 107 |
| Saints JFX School - St. Francis Xavier Elementary & Middle School WILMETTE, IL | 8.2% | 49 | 4 |
| Forest Bluff School LAKE BLUFF, IL | 8.1% | 221 | 18 |
Digital marketing
Niche Digital Marketing services help you reach families actively considering you and your peers. View your monthly and YTD overview and explore the performance of individual products below.
Impressions,
February
Impressions,
YTD
Impressions,
2025
Digital Advertising
Niche markets your school to families via targeted ads on Niche and across the web based on engagement with your profile, competitor profiles or relevant searches on Niche.com, as well as their online behavior and relevant interests.
| February | YTD | 2025 | |
|---|---|---|---|
| Impressions | 58 | 5,676 | 70,003 |
| Clicks | 0 | 72 | 1,068 |
| CTR | — | 1.27% | 1.53% |
Custom Campaigns
Your custom campaigns expand your reach with precision, promoting your programs and events and/or targeting specific audiences.
| Active Campaigns |
Impressions February |
Clicks February |
Impressions YTD |
Clicks YTD |
Impressions 2025 |
Clicks 2025 |
|---|---|---|---|---|---|---|
| Fall Applications Open | 12,766 | 160 | 43,066 | 595 | 0 | 0 |
Sponsored Listings
With Sponsored Listings, your school will appear additional times in relevant Niche searches, helping more families find and engage with your Niche Profile.
| February | YTD | 2025 | |
|---|---|---|---|
| Impressions | 15,723 | 32,814 | 124,687 |
| Clicks to Niche Profile | 2 | 8 | 65 |
Triggered Emails
Families in your Niche audience receive Triggered Emails promoting your school on weekly, monthly and seasonal schedules.
Emails sent,
February
Emails sent,
YTD
Emails sent,
2025